The short answer
For a business in Dubai or the UAE in 2026, expect:
- Website chatbot trained on your content: roughly AED 5,000 to 15,000 one-off. Ours starts from AED 6,000.
- WhatsApp chatbot with booking and CRM: roughly AED 7,000 to 20,000 one-off. Ours starts from AED 8,000.
- Monthly running costs: usually a few hundred dirhams for AI usage and WhatsApp conversation charges at normal enquiry volumes, plus an optional care plan. Published UAE agency guides commonly quote AED 1,500 to 3,000 per month for managed plans; ours starts from AED 1,500.
- Enterprise or custom conversational AI with deep integrations: AED 25,000 and up, scoped per project.
Anything under AED 3,000 is usually a template bot with scripted buttons and no real understanding of your content. Anything over AED 50,000 for a single-channel chatbot deserves a very clear explanation.
What you are paying for
A chatbot quote is mostly people’s time, split across five jobs.
1. Conversation design
Someone has to work out the 30 to 50 things your customers actually ask, how the bot should answer each, when it should ask a qualifying question, and when it should hand over to a person. This is where cheap bots fail: nobody did this step.
2. Content preparation and training
Your website, brochures, price list and policies have to be cleaned up, structured and loaded so the AI answers from your material rather than guessing. A business with 40 FAQs is a day’s work. A business with 200 pages of policies and a product catalogue is a week.
3. Channel setup
A website widget is quick. WhatsApp needs a Meta Business account, verification, a number, message templates and approval, which adds days of back-and-forth. Instagram needs its own connection.
4. Integrations
Pushing leads into HubSpot or Zoho with a standard connector is included in most quotes. Connecting to a clinic management system, a property CRM or an in-house database is custom development.
5. Testing, launch and tuning
Testing against real past enquiries, in English and Arabic, then watching real conversations for the first two weeks and fixing the gaps. Agencies that skip this deliver a bot that embarrasses you by week three.
What moves the price up
- Extra channels. Each one adds setup and testing.
- Custom integrations. The biggest variable in most quotes.
- Languages beyond English and Arabic.
- Regulated sectors. Healthcare and finance need logging, data residency options and compliance review.
- Large or messy content. Hundreds of pages, out-of-date documents, or no documentation at all.
- Live data. A bot that quotes live listing prices or stock levels needs a feed, not a document.
What moves it down
- One channel to start. Prove it on WhatsApp or the website, then add the other.
- Tidy content. If your FAQs and price list are current, you save days.
- A standard CRM. HubSpot, Zoho, Salesforce, Pipedrive and Odoo all have connectors.
- A pilot. A two-week fixed-fee pilot on one channel costs less than a full build and tells you whether it is worth it.
The monthly costs nobody mentions
Three line items appear after launch, and a good quote names all of them.
AI usage
The model provider charges per message processed. For a business handling a few hundred to a few thousand conversations a month this is typically tens to a few hundred dirhams. It scales with volume, which is a good problem.
WhatsApp conversation charges
Meta charges per conversation window, with rates depending on who starts the conversation and the message category. Set it up on your own Meta Business account so you own the number and pay Meta directly, rather than paying a markup through an agency.
Maintenance
Either you update content yourself, or you pay a care plan. Plans in the UAE commonly run AED 1,500 to 3,000 per month and should include conversation reviews, retraining and model upgrades, not just “support”.
How to compare quotes
Ask each agency the same six questions:
- Does the bot answer from our own content, and what happens when it does not know?
- Is Arabic included, and is it tested for Gulf phrasing?
- Which channels and integrations are in the price?
- Who owns the WhatsApp number and the Meta account?
- What are the monthly costs, itemised?
- What happens in the first two weeks after launch?
If an agency cannot answer the first and the fifth clearly, the low price is not a bargain.
Where Verva AI sits
Our prices are on the site: website chatbots from AED 6,000, WhatsApp chatbots from AED 8,000, care plans from AED 1,500 per month, and a free 45-minute audit that ends in a fixed quote. English and Arabic are included, monthly costs are itemised, and the first two weeks of tuning are part of the project.
Book a free audit
and you will have a fixed price for your own chatbot within two working days.